ORTUS is a London-based contemporary lifestyle fashion brand established by two childhood school friends.
Inspired by artisanal craftsmanship, one of the founders, whose grandmother was a hat weaver, realised that this traditional craft was no longer being passed from generation to generation in the way it had been for centuries. The dynamic duo wanted to revive the craftsmanship, so they developed their brand, ORTUS.
The brand launched with its initial collection of hand-woven hats, made in Colombia by skilled artisans using centuries-old techniques with iraca straw.
Their products are inspired by the creative skill and ability of the artisanal people and their designs are based on the concept of traditional craft infused with a contemporary spin. Each product is designed to be a statement piece, and with the intention of innovating classic designs.
ORTUS is on a mission to enable the consumer to express their individuality through the design of innovative styles, patterns and bold colours. ORTUS, an injection of colour, a formation of style.